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today’s random example of hyperactive (which is to say, bad) marketing

June 9, 2009

file this under “why, we’ll just do some email marketing and take off like gangbusters”

this happens all the time . . .companies do not take the time to focus their marketing . . .instead taking the easier route of “doing a whole bunch of stuff.”

marketing works best when companies focus. choose to do only amplify a couple of things, and spend their time ensuring all tactics line up to support that work. customers do not have time to learn from a marketing pitch that you sell 128 products and have 6 major strategies and . . . .

just because you are hyperactive in creating stuff does not mean customers will be hyperactive in paying attention to it.

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