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crap . . .i almost forgot to mention d-day. . .this is the last thing

June 6, 2009

today is the 65th anniversary of d-day, which is a little intentional.

a remarkable day in history, as the start of something that eventually led to the end of some things and the beginnings of some other things. for anyone who was part of d-day, that is not a very powerful way of honoring the sacrifice, and the incredible effort, and the whole changing of the world thing. my father landed a few days later and so, it’s always been a day that meant something to me.

starting a blog is not the same thing as d-day . . .let me quickly quash anymore pretentious-ness before this blog becomes unbearable. but starting a blog is also our little way of starting something that may lead to the end of some things and the beginning of some other things.

our little beachhead, our tiny normandy.


one more thing and then i am definitely going to bed

June 6, 2009

i’m the only one posting so far. frankly, i’m trying to convince the other guy he should try this. if i can figure out how to give him a different user name, i will. then you’ll be able to tell us apart.

however, we’re pretty different. for instance, he’ll capitalize his words correctly. or at least occasionally.

that seemed an important distinction to make, but it is late and maybe tomorrow morning it will seem less important.

a little about us

June 6, 2009

you might not have gotten much from this amazingly descriptive page

we’re two marketing guys working in high tech, both focused on business to business marketing.

i hope you’re better about this than i am . . .we are . . .but i don’t spend enough time thinking back over what i’ve done and drawing threads and conclusions.  life’s busy. that’s precisely what friday nights at 1:10 am are for . . .thinking.

anyway, all we’re trying to do is find a spot where we can both post things we discover and want to keep. otherwise, we end up with massive piles of paper in our offices.

there’s more to it than that, actually. i mean, we do have a reason for doing this. we both feel that our combined 20+ years in sales and marketing has left us with a few lessons about what works and what doesn’t in marketing. and here’s where we can put some of those thoughts together (as if the whole blog isn’t pretentious enough already, i mean . . .we have a picture of a sunrise over the mountians . . .).

at some point, we’ll be a little less mysterious, too. and there’s a reason for that as well. the being mysterious, i mean. anyway, you’ll see.


hello world!

June 5, 2009

marketing done really well requires a lot of thinking and art and brainstorming and inspiration.  but it also requires science and process.  and stories told well.  and learning from mistakes.

we’ll try to balance all that here.

also, we’ll eventually explain what ccr is and why we use it.